What is it about?
This paper presents an in-depth investigation on how brands may concur to the co-creation of consumers’ experiences. In particular, the purpose of this paper is to clarify…
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This page is a summary of: Co-creation experiences in social media brand communities, Spanish Journal of Marketing - ESIC, August 2018, Emerald,
DOI: 10.1108/sjme-03-2018-0011.
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