What is it about?
This study aims to examine brand personality and its application to political branding. This study focuses on the brand personality of a political leader from the BJP…
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This page is a summary of: Exploring and consolidating the brand personality elements of the political leader, Spanish Journal of Marketing - ESIC, December 2018, Emerald,
DOI: 10.1108/sjme-03-2018-0010.
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