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This paper aims to analyze the antecedents of two variables concerning the presence of quality certifications in hotel chains: the (ex ante) decision to become a member of…
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This page is a summary of: Investment decisions on quality certifications by hotel chains: differences between ex-ante and ex-post decisions, Spanish Journal of Marketing - ESIC, April 2018, Emerald,
DOI: 10.1108/sjme-03-2018-001.
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