What is it about?
It describes how social entrepreneurs might be different from commercial entrepreneurs based on the language that they use.
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Why is it important?
It is the first paper that articulates how social entrepreneurs differ and can be similar to commercial entrepreneurs based on several linguistic dimensions, including their self versus other orientation, how they use justification-related words etc. It also demonstrates the use of computer-aided linguistic analysis tools including LIWC and WMatrix.
Perspectives
It helps us understand the similarities and potential differences between social and commercial entrepreneurs based on the language that they use. It offers implications for future research that uses linguistics/rhetoric angle to advance social entrepreneurship research, and offers practical advice to social entrepreneurs about how can can strategically use language to achieve their social goals.
Dr Yanto Chandra
Hong Kong Polytechnic University
Read the Original
This page is a summary of: A rhetoric-orientation view of social entrepreneurship, Social Enterprise Journal, August 2016, Emerald,
DOI: 10.1108/sej-02-2016-0003.
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