“It's not just a job, it's a passion”: passions and motivations of sport entrepreneurs

What is it about?

Sport entrepreneurs demonstrate a high inclination for self-employment mainly following pull factor reasons such as career change. Their passion for sport, for inventing and for work plays an influential role in their decision to start and grow their business. Therefore sport can play a central role in life-changing decisions such as a career change. Sport entrepreneurs may aim to pursue higher goals through their innovative sport product or service by contributing to a social cause or helping develop the sport they are passionate about.

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