What is it about?
The purpose of the study is to dive into various binge-watching habits of Netflix users amidst the COVID-19 pandemic. Consumers find themselves amidst the COVID-19 lockdown with more free time to indulge in these viewing habits. This study investigates motivational factors, amount of media consumption and negative attributes associated with binge-watching on Netflix during the COVID-19 outbreak.
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Why is it important?
This is one of the few papers to exclusively focus on the impacts of binge-watching on Netflix during the COVID-19 pandemic. The findings will originate the value with novelty and important implications to the Netflix consumers, telecom service providers and payment gateways.
Read the Original
This page is a summary of: Impacts of Binge-Watching on Netflix during the COVID-19 pandemic, South Asian Journal of Marketing, August 2021, Emerald,
DOI: 10.1108/sajm-05-2021-0070.
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