What is it about?
The purpose of this paper is to link customer satisfaction, switching intentions, perceived switching costs, and perceived alternative attractiveness in the context of the Bangladeshi mobile telecommunications market (MTM). In addition, this study develops three key formative determinants of customer satisfaction: financial factor, technological factor, and customer service factor.
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Why is it important?
First of a kind study in perspective of Bangladesh.
Perspectives
This article should pave the way for future researchers working on switching behavior in Bangladesh mobile telecommunications.
Mahafuz Mannan
North South University
Read the Original
This page is a summary of: Customer satisfaction, switching intentions, perceived switching costs, and perceived alternative attractiveness in Bangladesh mobile telecommunications market, June 2017, Emerald,
DOI: 10.1108/sajbs-06-2016-0049.
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