What is it about?
This study explores the importance of CSR for SMEs in Malaysia and uncovers the perception of Malaysian SMEs on CSR. The study examined the understanding of Malaysian SME owners on CSR and elaborated their perceptions about CSR terminology, the nature of CSR activities, motivation for engaging in CSR and promotion of CSR.
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Why is it important?
This study could be one of the most important stepping stones towards in-depth understanding of Malaysian SMEs’ CSR attitude and behaviour. Understanding the SME’s CSR perception would be a useful platform for further action to be taken in promoting social responsibility among SMEs.
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This page is a summary of: Corporate Social Responsibility Perception Among Developing Country Smes: An Exploratory Study, Emerald,
DOI: 10.1108/s2043-052320140000006003.
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