What is it about?
tourists’ satisfaction and positive behavior in terms of intentions to recommend and revisit Iran
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Why is it important?
we defined if tourists’ satisfaction impacts their revisit and recommendation intentions in favor of Iran as a future holiday destination. our findings show that branding is a significant determinant of satisfaction and loyalty.
Perspectives
It is important to emphasize market destinations and activities within Iran that offers the opportunity to see a wide range of Iranian historical heritage,
shiva ilkhanizadeh
Cyprus International University
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This page is a summary of: The Impact of Branding on Tourists’ Satisfaction and Loyalty in Iran, September 2019, Emerald,
DOI: 10.1108/s2042-144320190000010014.
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