Internationalization: a case from Belarus

What is it about?

It is a case of a firm that expanded relatively fast to several foreign markets but then slowed down its further expansion.

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Why is it important?

The paper explained why this firm internationalized in this way: that fast expansion was considerably caused by the home country's political situation and that slowing down was caused by the owners' difficulties in keeping the growth pace: they wanted to learn from their current activities first.