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The e-commerce significance continuously expands in businesses, offering enterprises an instrument to develop marketing and promotion tactics. The study investigates predictors of online modest wear selling and suggests a framework for constructing online buying intent.

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This page is a summary of: Modest wear e-commerce: examining online purchase intent in Indonesia, Research Journal of Textile and Apparel, June 2021, Emerald,
DOI: 10.1108/rjta-11-2020-0121.
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