A literature review on CEE firms’ outward internationalization failures: definitions, processes, causes and consequences

What is it about?

This paper shows that due to using different “failure” definitions and criteria and focusing on different internationalization paths, “failure” causes and outcomes, but also due to the complexity of the “failure” phenomenon, it is not possible to identify the most characteristic type of “failed” internationalization: different “failure” types can occur due to various reasons; moreover, outcomes can also vary and change over time. Due to this, there is no “optimal” way to avoid failure.

Featured Image