What is it about?
The purpose of this paper is to examine the diffusion of a popular Korean music video on the video-sharing web site YouTube. It applies a webometric approach in the diffusion of innovations framework to study three elements of diffusion in a Web 2.0 environment: users, user-to-user relationship and user-generated comment.
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This page is a summary of: The networked cultural diffusion of Korean wave, Online Review, February 2015, Emerald,
DOI: 10.1108/oir-07-2014-0160.
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