What is it about?
This study investigated the effect of different post on customer intention
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Why is it important?
knowledge about customer and their behaviour and the methods to engage them will help the business owners
Read the Original
This page is a summary of: Mediating impact of fan-page engagement on social media connectedness and followers purchase intention, Online Review, September 2018, Emerald,
DOI: 10.1108/oir-05-2017-0150.
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