What is it about?
After five centuries of print communication the modern, younger reader, now has to engage with computer generated texts. This is a fundamental shift. Care must be taken to ensure that the typographic protocols of the printer word that have been refined over the previous five hundred years are successfully transferred to an electronic environment.
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Why is it important?
We are now entering an era where computer systems increasingly control what and how information is sourced and presented to the reader. This greatly reduces choice and serendipitous encounters between the reader and author. The discovery of new or alternative information is suppressed by computer systems. They now direct what a computer bot decides is "news" to the public. Encoded and wrapped in unsolicited advertising messaging.
Perspectives
As a newspaper, book designer and educator I am concerned that we have now entered a new stage in human communications where truth is no longer relevant. This is the end of news.
Jackie Young
OCAD University
Read the Original
This page is a summary of: A study of print and computer-based reading to measure and compare rates of comprehension and retention, New Library World, July 2014, Emerald,
DOI: 10.1108/nlw-05-2014-0051.
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