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The paper proposes a structure of business model elements and keywords as measurable indicators to help the evaluation of the presence and magnitude of certain elements in the business model based on the content analysis of textual data that describes the way a company does business

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This page is a summary of: Towards semantic operationalisation of the business model: a step forward, Management Research The Journal of the Iberoamerican Academy of Management, July 2023, Emerald,
DOI: 10.1108/mrjiam-11-2022-1362.
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