What is it about?
The present study aims to examine the relationships among value orientation, i.e. terminal and instrumental value facets, consumer sustainability consciousness and behavioral intentions for environmentally friendly products with a view to understand how do consumers may affect the sustainable development goals (SDGs) endorsement.
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This page is a summary of: Values, sustainability consciousness and intentions for SDG endorsement, Marketing Intelligence & Planning, May 2020, Emerald,
DOI: 10.1108/mip-09-2019-0490.
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