Why do creative employees intend to quit? Contingency role of firm-level talent retention strategies

What is it about?

This study explored two main questions: 1) Why do creative employees want to leave their jobs? and 2) How do different organizational strategies, like empowering employees, involving them in decisions, ensuring job security, and boosting job satisfaction, affect the link between employee creativity and their intention to quit? To gather data, both line managers and employees were surveyed. Managers assessed employee creativity while employees shared their thoughts on quitting and their organisation's talent retention strategies. The data was analyzed using statistical methods. Key findings include: • A significant positive relationship exists between employee creativity and intent to quit. • Employee participation and job satisfaction can weaken this relationship. • Employee empowerment did not significantly affect the relationship. The study highlights the importance of retaining creative employees to boost organizational performance. In today's competitive job market, creative individuals can easily find new opportunities, making it challenging for organizations to keep them. Managers must understand and address the needs of their employees, creating a supportive environment to retain creative talent. This approach is crucial for maintaining a competitive edge. Despite significant investments in employee training, organizations often struggle to keep their talented staff. The study emphasises developing effective strategies to attract and retain skilled employees.

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