What is it about?
The paper shows how franchising firms can signal their quality to prospective franchisees.
Featured Image
Read the Original
This page is a summary of: Franchising and value signaling, Journal of Services Marketing, May 2014, Emerald,
DOI: 10.1108/jsm-09-2013-0253.
You can read the full text:
Contributors
The following have contributed to this page
