Franchise partner relationship development

What is it about?

This paper aims to evaluate the factors of franchise relationship development from the perspective of a sample of Chinese and Turkish franchisees. The findings of the study demonstrated that both the culturally adapted role performance of franchisors and communication geared towards knowledge transfer contribute to relationship development with franchisees.

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Why is it important?

This paper advances franchising literature by offering a combined and complementary theoretical perspective to our understanding of the influence of power and social investments in relationship development between franchisees and franchisors. In particular, the study identifies role performance of franchisor and communication with franchisees as the key antecedents of relationship development.