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Voicebots, such as Alexa, will change the way consumers make decisions and how services will be marketed. We highlight the implications of these changes and suggest a future research agenda for AI and voice bots.
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This page is a summary of: AI voice bots: a services marketing research agenda, Journal of Services Marketing, April 2020, Emerald,
DOI: 10.1108/jsm-01-2019-0043.
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