What does it take to co-create place brands? Learnings from an academic-practitioner exchange

What is it about?

This viewpoint reports on the insights from an international workshop entitled Co-creating place brands: sharing research insights and practical experiences towards more inclusive cities and regions hosted by the Erasmus University Rotterdam in November 2023. We outline our collective reflection and we discuss the need to build practitioner-scholar relationships in a co-creative style, to deliver greater inclusion in the processes of co-creating place brands.

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