What is it about?
On Environmentally Concerned Consumer Behavior Has been Studied In Rural Indian Market Context With EFA, CFA And SEM Approaches and Standardized Measurement Scales
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Why is it important?
In Rural Indian Market, No Such Study Has Been Conducted.
Perspectives
Green Marketing Got So Much Scope To Research and Rural Market Have So Much Potential For Green Products.
Dr. Pradeep Kautish
Department of Marketing, Institute of Management, Nirma University, Ahmedabad, Gujarat, India
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This page is a summary of: Environmentally concerned consumer behavior: evidence from consumers in Rajasthan, Journal of Modelling in Management, November 2017, Emerald,
DOI: 10.1108/jm2-05-2015-0021.
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