What is it about?
Why did Netflix succeed enormously during the corona virus pandemic? By using data from 45 countries with more than 10 million viewers, this study analyze the relationship between pandemic resilience in each society with national cultures with a moderating effect of Netflix's knowledge management strategies for each country. The findings suggest that culture-sensitive knowledge management is an important organizational asset, especially during the pandemic if it can help strengthening each society's collective resilience.
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This page is a summary of: Unintended consequences of knowledge management during the COVID-19 pandemic in 2021: the case of Netflix, Journal of Knowledge Management, August 2022, Emerald,
DOI: 10.1108/jkm-03-2022-0187.
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