Online hijab purchase intention: the influence of the Coronavirus outbreak

What is it about?

The research explores the effects of the Coronavirus outbreak as well as the subjective norm and attitude on shopper’s intentions to purchase Hijab online. It hypothesises the influences of the Coronavirus outbreak as situational determinants, which include the place accessibility (e.g., the shutting of physical Hijab stores) and stores environment (e.g., well-being risks in physical shops, online shopping movement, and extra marketing attempts from online Hijab stores through the outbreak).

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