What is it about?
Destination image an Arab/Islamic perspective
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Why is it important?
New context
Perspectives
Keener insights into Emirati travellers’ perceptions. This study also confirms that actual visitation produces a more realistic image.
Noela Michael
Zayed University
Read the Original
This page is a summary of: Australia’s cognitive, affective and conative destination image: an Emirati tourist perspective, Journal of Islamic Marketing, March 2018, Emerald,
DOI: 10.1108/jima-06-2016-0056.
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