What is it about?
As the majority of the halal food manufacturers still unwilling to adopt halal transportation services, the study provides meaningful information of the factors influencing intention to adopt halal transportation among halal food manufacturers in Malaysia.
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This page is a summary of: Halal transportation adoption among food manufacturers in Malaysia: the moderated model of technology, organization and environment (TOE) framework, Journal of Islamic Marketing, June 2021, Emerald,
DOI: 10.1108/jima-03-2020-0079.
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