What is it about?
Emphasizing the role of residents as destination advocates, this study investigates the influence of residents’ familiarity with, and, favorability of visitor attractions on destination image.
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Why is it important?
The literature notes the value of both local residents and temporary residents as destination advocates and ambassadors and suggests that destination management organizations (DMOs) should utilize residents as destination information providers. A prerequisite condition for destination advocacy is the ability of attractions, individually or in clusters, to draw visitors to the destination and contribute to residents’ quality of life. Much of the extant research assumes that residents are knowledgeable about the destination’s attractions. However, research demonstrates that a significant number of attractions suffer from poor awareness among residents. In order to fulfill their role as information providers, residents must be familiar with the local attractions.
Perspectives
This study investigates the role of attraction familiarity and favorability on destination image and the contribution of residents in enhancing the pulling power of the destination. There has been little empirical research that examines resident perceptions of tourist attractions and the role of attractions on quality of life perceptions and destination image.
Dr. Muhammet Kesgin
Rochester Institute of Technology
Read the Original
This page is a summary of: Residents as destination advocates: the role of attraction familiarity on destination image, Journal of Hospitality and Tourism Insights, March 2019, Emerald,
DOI: 10.1108/jhti-06-2018-0034.
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Resources
Ambassadors of knowledge sharing: Co-produced travel information through tourist-local social media exchange
This paper shows that the knowledge structure is created by community residents who camouflage as local experts and serve as ambassadors of a destination, and the knowledge structure presents the collective intelligence co-produced by both community residents and tourists.
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