What is it about?
This paper aims to explore the motivational factors and contextual facilitators of female entrepreneurs in Vietnam’s coffee industry and also the barriers facing them.
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Why is it important?
This study contributes to the literature about understanding the motives and the roles of socioeconomic contexts in women’s entrepreneurial activities in agricultural and rural areas.
Perspectives
This study adopts the grounded theory approach, using semi-structured in-depth interviews with 31 women entrepreneurs in the coffee industry in the rural Central Highlands of Vietnam. Also, it found that necessity-driven factors play an important role in motivating female entrepreneurs to advance their careers. However, these factors may be transformed into the opportunity-driven motives. Furthermore, the findings suggest that Asia’s collectivism culture and family support significantly affect the success of the women entrepreneurs, although gender inequality is not perceived as a serious constraint in entrepreneurial activities.
Dr. Thinh Gia Hoang
Western Sydney University
Read the Original
This page is a summary of: Challenges and enablers of women entrepreneurs’ career advancement in Vietnam’s coffee industry, Journal of Enterprising Communities People and Places in the Global Economy, February 2021, Emerald,
DOI: 10.1108/jec-04-2020-0075.
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