Does religion influence consumers’ green food consumption? Some insights from Malaysia

What is it about?

This paper aims to examine whether Muslim and non-Muslim consumers give different importance to green food consumption.

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Why is it important?

This paper aims to examine whether Muslim and non-Muslim consumers give different importance to green food consumption. Empirical results via multiple discriminant analysis discovered that imperative aspects such as specific needs, personal environmental values related to green food and governmental efforts strongly predict discrimination towards green food consumption among the non-Muslim consumers. Muslim consumers follow a strict diet that complies with religious dietary laws.

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