What is it about?
Small firms strategies in emerging markets
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Why is it important?
Our findings show that small firms in emerging markets are involved in shifting cost burden to customers and suppliers.
Perspectives
This article extends the tribal market framework developed by Oyedele and Fuat (2018)
Dr Adesegun Oyedele
University of incarnate word
Read the Original
This page is a summary of: Institutions, small local firms’ strategies, and global alliances in sub-Saharan Africa emerging markets, International Marketing Review, December 2019, Emerald,
DOI: 10.1108/imr-01-2019-0022.
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