What is it about?
This research examines the front label of wine bottles. Findings show the importance placed on branding elements and the level of consistency in their use across the brand portfolio.
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This page is a summary of: Branding consistency across product portfolios in the wine industry, International Journal of Wine Business Research, July 2024, Emerald,
DOI: 10.1108/ijwbr-11-2023-0067.
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