What is it about?
The article describes the relevance of reputation for producers in the wine business. It thereby explores what levers for reputation management can be exploitet and adds to the literature on reputation and brand Management.
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Why is it important?
Our findings show that reputation is highly relevant and that managers can create positive reputation.
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This page is a summary of: Strategic winery reputation management – exploring German wine guides, International Journal of Wine Business Research, March 2016, Emerald,
DOI: 10.1108/ijwbr-10-2014-0046.
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