Anatomy of successful tourism shopping districts

What is it about?

An international study was undertaken to examine the success factors of tourism retail districts in large urban centers. Interviews were conducted with representatives from 12 organisations in seven cities on four continents. While the limited extant literature focuses on operational issues relating to aesthetics of shopping districts and the retail mix, study participants focused far more on the organisational structure funding models and the importance of branding, marketing and place making. Success does not occur overnight and instead involves a long term commitment to excellence.

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