Sport consumers: perceiving and enjoying danger in American football

What is it about?

This work corroborates past research that has found that consumers of sport enjoy the danger to athletes in in their viewing experience. The work extends past findings by showing that device characteristics influence perceptions of danger. Large screens with high resolution are becoming coming commonplace. These devices increase perceptions of danger. The findings of this research question the extent to which consumer viewing experiences will change the consumer's social conscience.

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