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This page is a summary of: Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy20021Roland T. Rust, Valarie Zeithaml, Katherine N. Lemon. Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy. New York: The Free Pr..., International Journal of Service Industry Management, March 2002, Emerald,
DOI: 10.1108/ijsim.2002.13.1.107.1.
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