Predictors of continuance intention of online food delivery services: gender as moderator

What is it about?

Fear of COVID-19 has brought different changes in consumers’ behaviors and intentions, including the increasing adoption of online food delivery services. We identify the main antecedents (i.e., perceived healthiness, quarantine procedures, perceived hygiene, fear of COVID-19, perceived risk of eating out, perceived ease of app use, and attitude) leading to the formation of the male and female customers’ continuance intention of using online food delivery services in the COVID-19 and post COVID-19 context.

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