What is it about?
A survey was conducted to examine the co-relationship between store attributes, satisfaction, patronage intention and lifestyle in F&G retailing. The data was analyzed using multiple regression. Although 'satisfaction' is found to be a mediator in the relationship between store attributes and patronage intention,'lifestyle' did not act as a moderator in the relationships between store attributes, satisfaction and patronage intention.
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Why is it important?
This study is different from prior studies on food & grocery retailing because of the usage of an experimentation framework (causal design) to establish the relationships between store attributes, satisfaction, patronage intention and lifestyle.
Perspectives
I hope people who read this article about F&G shopping, considered to be one of those unavoidable chores, will be interested to learn that 'Lifestyle' does not influence one's F&G shopping behavior. Despite competition from online grocers, this study suggests consumers still take time out to visit and purchase food and groceries from stores. I hope this will encourage consumers to become conscious shoppers and purchase healthy food items from stores.
Dr. Suja R Nair
Read the Original
This page is a summary of: Analyzing the relationship between store attributes, satisfaction, patronage-intention and lifestyle in food and grocery store choice behavior, Retail and Distribution Management, January 2018, Emerald,
DOI: 10.1108/ijrdm-06-2016-0102.
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