What is it about?
Marketing margin relates to the distribution channel in the vegetable industry. When many intermediaries play in the market, the distribution channel becomes long and the marketing margin becomes high. This condition leads to a decrease in performance of the industry.
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This page is a summary of: Distribution channels of vegetable industry in Indonesia: impact on business performance, International Journal of Productivity and Performance Management, October 2019, Emerald,
DOI: 10.1108/ijppm-11-2018-0382.
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