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Which are the rules to design successful marketing strategies in emerging markets? This paper provides an answer to this question, focusing on firms operating in business-to-business (b2b) industries.
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This page is a summary of: Marketing issues for business-to-business firms entering emerging markets, International Journal of Emerging Markets, January 2015, Emerald,
DOI: 10.1108/ijoem-09-2010-0078.
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