What is it about?
Studies to date have focused predominantly on the investment pitch by investigating seperate fragmented narrative elements such as persuasion and micro-level rhetoric. We propose a nascent pitch framework which founders can use to develop a persuasive pitch to attract co-founders emphasising personalisation, audience engagement, speaker credibility and using symbols.
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This page is a summary of: Decoding the nascent entrepreneurial pitch, International Journal of Entrepreneurial Behaviour & Research, September 2021, Emerald,
DOI: 10.1108/ijebr-10-2020-0673.
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