A comparative study of minority entrepreneurship: entrepreneurial intention between LGBT versus traditional markets

What is it about?

The research addresses certain voids in the literature concerning minority entrepreneurship, specifically the intention for entrepreneurship within the LGBT markets, an area that hasn't been extensively examined. The study pushes forward in the pursuit of comprehending diverse factors that could influence the choices and viewpoints of aspiring entrepreneurs. Additionally, it adds value to existing literature by juxtaposing conventional (general) markets with markets tailored for the LGBT community. This comparison furthers the understanding of how potential future entrepreneurs perceive both scenarios.

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