Passion, performance and concordance in rock “n” roll entrepreneurship

What is it about?

Entrepreneurial passion may be triggered by a passion for non-entrepreneurial activities. We investigate the emergence of passion among entrepreneurs in the music industry. A qualitative sample of successful musician entrepreneurs help to build causal maps for explaining the emergence of passion. Personality traits and life context are important new concepts in the context of passion. The concordance of concepts determines the scope, degree, and effects of passion.

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