An exploratory study of suppliers’ business attitudes toward motorcycle tourism

What is it about?

This study explores the perceived value and attitudes of motorcycle tourism between differing tourism suppliers in the US state of Pennsylvania and investigates whether if they exhibit sufficient agreement to satisfy the cooperation and collaboration identified as necessary in stakeholder theory.

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Why is it important?

Businesses can capture more of these tourists by highlighting amenities that attract motorcyclists, collaborating together on events and welcoming messages for motorcyclists, as well as educating their communities and policy makers about their interest in the segment’s economic value.