What is it about?
This study compares the relative importance of Service Quality (SQ), Customer Satisfaction (CS), and Positive Emotional Experiences (PEE) to determine which is more influential in customers’ intention to spread positive eWOM.
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This page is a summary of: Antecedents of positive eWOM in hotels. Exploring the relative role of satisfaction, quality and positive emotional experiences, International Journal of Contemporary Hospitality Management, September 2020, Emerald,
DOI: 10.1108/ijchm-02-2020-0113.
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