Featured Image
Perspectives
A new approach to understand adoption of mobile banking especially because it looks into 'reasons for' and 'reasons against' adoption in a single framework.
Anil Gupta
Read the Original
This page is a summary of: Consumer adoption of m-banking: a behavioral reasoning theory perspective, The International Journal of Bank Marketing, June 2017, Emerald,
DOI: 10.1108/ijbm-11-2016-0162.
You can read the full text:
Contributors
The following have contributed to this page
