What is it about?
Over 200,000 young people in the UK embark on a smoking career annually, thus continued effort is required to understand the types of interventions that are most effective in changing perceptions about smoking amongst teenagers. Several authors have proposed the use of Social Norms programmes, where correcting misconceptions of what is considered normal behaviour lead to improved behaviours. There are a limited number of studies showing the effectiveness of such programmes for changing teenagers’ perception of smoking habits, and hence this paper reports on the results from one of the largest Social Norms programmes that used a variety of interventions aimed at improving teenagers’ perceptions of smoking.
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Why is it important?
The paper presents results from one of the largest social norm programmes aimed at improving young people’s perceptions and is the first to use data mining to reveal the impact of combinations of interventions
Perspectives
Over 200,000 young people in the UK embark on a smoking career annually, thus continued effort is required to understand the types of interventions that are most effective in changing perceptions about smoking amongst teenagers. Several authors have proposed the use of Social Norms programmes, where correcting misconceptions of what is considered normal behaviour lead to improved behaviours. There are a limited number of studies showing the effectiveness of such programmes for changing teenagers’ perception of smoking habits, and hence this paper reports on the results from one of the largest Social Norms programmes that used a variety of interventions aimed at improving teenagers’ perceptions of smoking
Sunil Vadera
University of Salford
Read the Original
This page is a summary of: A social norms approach to changing school children’s perceptions of tobacco usage, Health Education, October 2017, Emerald,
DOI: 10.1108/he-01-2017-0006.
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