What is it about?
Our paper exoplore the impact of cultural differences on international business, and suggest a way to reduce the perception of diversities and establish fruitfull and respectfull relationships. It particularly focus on Islamic countries and offers an insight into Islamic business culture
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Why is it important?
The paper is usefull for Europeam companies to understand more the culture prevailing in South Mediterranean Countries and Middle East, i.e. two main target market of European firms. Increasing the knowledge about different culture is a crucial step to establish profitable relationsips, and reduce the risks of cultural collisions.
Perspectives
I Think that South Mediterranean Countries and Middle East will have an increasing role in the internationalization choices of European firms, and that a deep cultural undesrtanding is the basis to acoid conflicts both at the business and social level. By exploring cultural bridges, the paper gives some simple and interesting suggestions on mechanisms able to redue the percpetion, and consequently the effects, of cultural differences.
Professor Chiara Cannavale
Università Parthenope DISAQ
Read the Original
This page is a summary of: Cross‐cultural bridges in European firms’ internationalization to Islamic countries, EuroMed Journal of Business, July 2013, Emerald,
DOI: 10.1108/emjb-07-2013-0038.
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