What is it about?

Humans are a wonderfully photogenic lot, and the breadth of #selfies presents an opportunity to gather a sample "slice of the life" to cluster together into some useful, usable and pose-able categories. Because at the end of the day, genres help us understand the what, why and "how do I describe this thing that I do?" for all of us

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Why is it important?

Selfies matter. Autodocumentary of daily life, from the mundane to the staged is a glorious part of the contemporary camera enabled world, and putting them together into neat little buckets of categories will help people who want to explain this great self-archiving documentary system in the present and future.

Perspectives

Selfies are awesome, people who take selfies are great, and I've had quite just enough of completely un-self-aware academics who call every item of personal documentation some form of narcissism (whilst checking their own google scholar counts twice daily). So we set out with orders to identify, to clarify and classify, backdropped by the summer sky, ninety nine #selfies as they go by...

Stephen Dann
Australian National University

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This page is a summary of: Classifying the narrated #selfie: genre typing human-branding activity, European Journal of Marketing, September 2016, Emerald,
DOI: 10.1108/ejm-07-2015-0509.
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