Zomato.com: 10-min delivery

What is it about?

Zomato.com, the largest Indian food aggregator and delivery platform, was contemplating the launch of Zomato Instant, a 10-minute food delivery. Currently, the company’s delivery model was pivoted around delivering the food within thirty minutes. While the model seemed promising and the company was upbeat about it, Zomato Instant faced challenges on several fronts. How should they go about it?

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